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What Is Your One Sentence?™

What Is Your One Sentence?™ is the question our company asks clients. Whether you seek to improve a speech, report or company image, what one sentence best summarizes your central message?

Explain your main point in one sentence - as the ancients handed down wisdom in proverbs - and your audience quickly grasps your focus. If your one sentence is direct, open, honest, compelling and fresh, you inspire other people to communicate their one sentences. You begin a dialogue. And dialogue stimulates the best solutions to communications and policy challenges.

Whether your target is your staff, boss, customers, constituents, voters, investors, shareholders, board, neighborhood association, friend or relative, your one sentence helps you keep the structure of your argument in focus. If each communication is a bridge from one person or group to another, each bridge rests on the unique foundation of a clear, defining sentence.